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Is your brand smartphone ready?
Ready or not, this is your customer on the web. Photo by LGEPRTechnology moves ahead whether you want it to or not. Often that’s something you can appreciate on a personal level, like when you use GPS...
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The biggest opportunies for your brand today are mobile.
You remember the story. A 17-year old kid was recently paid $27 million in cash and $3 million in stock from Yahoo to acquire his technology. The kid was Nick D’Aloisio, and his brand was called...
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What Facebook ‘Home’ really is: a platform for advertising.
Here’s one thing I can guarantee you won’t be mentioned in the upcoming new commercial for Facebook ‘Home’: the primary goal is to get you to view more advertising. But the truth is, that’s what it’s...
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A responsive website. Does your brand really need one?
Do your customers and prospects use a smartphone or tablet? Do they use that same smartphone or tablet to visit your site? Do you know that over 40% of web activity is now on a smartphone or tablet? We...
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Will these be the six most important marketing tactics of 2014?
1) CONTEXT If you haven’t read ‘Age of Context’ by Robert Scoble yet, you should. It will help you understand how technology is being used by the most powerful brands to effectively reach out to...
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The lesson of Uber’s billions? Mobile is the market now.
Want to get rich quick? Best to take a hard look at that device in your hand. This has important ramifications for marketers as well. There’s a headline on the front page of the New York Times business...
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Why is mobile marketing strategy so damn hard to get right?
In very simple terms: It’s because the vast majority of brands haven’t developed a clear understanding about how people really use their mobile devices – and where their brand has the best potential to...
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How digital marketing is shifting in 2015.
A study released this week by Mondo surveyed over 250 marketing execs of both B2C and B2B brands. Here’s what they reported finding: 1) 80% plan to increase digital marketing budgets over the next 12...
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The future of advertising & customer service is mobile.
Today AOL is introducing a new mobile ad-tech platform. It’s called One. This will be AOL’s attempt to take a piece of market share away from both Google and Facebook – the dominant players in the...
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Brands are still struggling to connect with millennials today.
Marketers have been coveting the attention of 18-to-34 year-olds since the middle of the last century. What’s changed is that there used to be tried and true methods to do just that. Today it’s...
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